LEADING IN THE VIRTUAL FRONTIER: REDEFINING MANAGEMENT THROUGH THE METAVERSE
Introduction The metaverse—a virtual realm blending augmented reality (AR), virtual reality (VR), and digital spaces—has emerged as a transformative force in how businesses operate. Moving beyond entertainment, it now serves as a platform for immersive collaboration, training, and global connectivity. For management, this virtual universe represents a unique opportunity to rethink leadership practices and foster…